Spark Noir Creative is a marketing studio that builds dealership websites and automotive platforms from a blank page: itemized out-the-door pricing on every vehicle, a real monthly payment for the shopper's own credit tier with no credit pull, advertising compliance on by default, and every vehicle page written so Google and the AI answer engines can read it. Spark Noir Creative owns Rateous, which prices more than 130,000 live vehicles across Arizona and Nevada, and runs the marketing for Mercedes-Benz of Gilbert. Two demonstration stores below are open to drive, no login required.
Spark Noir Creative built both of the dealerships below on its own dealer platform. Neither store is real: the names, addresses, phone numbers and staff are fictional, and the inventory is a demonstration feed. The math, the disclosures and the technology are the standard feature set every dealer tenant receives, and both sites are open without a password.
A luxury store: dark theme, featured lease offers, out-the-door pricing on every vehicle.
Luxury tenant · Payments by Rateous · Customer portal · Deal desk · Demo store
Open the live demo ↗A mainstream store: light theme, payment bands, the truck wall, every price out the door.
Mainstream tenant · Payments by Rateous · Customer portal · Deal desk · Demo store
Open the live demo ↗Most dealership websites hide the out-the-door price until the shopper is in a chair across from a desk. Spark Noir Creative publishes it on every vehicle page: selling price, local sales tax, title and registration, vehicle license tax and the documentation fee, itemized line by line. Beside it sits a real monthly payment, computed for the shopper's own credit tier, down payment and term by Rateous, and none of it requires a credit pull or a social security number.
Spark Noir Creative treats advertising compliance as a default, not a review step. Every payment display carries the Regulation Z terms beside it, every lease carries the five Regulation M disclosures, the APR is always labeled APR, the documentation fee is disclosed in advertising as Arizona law requires, and every displayed payment recomputes exactly from the price, term, rate and down payment so no figure can be packed. Confidential program data such as money factors and residuals is computed on the server and never shipped to the browser.
Spark Noir Creative renders every vehicle page on the server with the full vehicle data in the initial HTML, because AI crawlers do not run JavaScript and a page they cannot read is a page they cannot cite. Each vehicle carries Product, Car and Offer markup with VIN, mileage and payment, each rooftop carries AutoDealer markup with one byte-identical entity string, and the crawlers from OpenAI, Anthropic, Perplexity and Google are allowed by default. Vehicle URLs are keyword slugs that stay stable for the life of the car, filters are client state rather than crawlable permutations, and every AI-crawler visit is reported to SparkBeacon so the store can see which engines came to read.
Every car for sale in Arizona and Nevada, priced as a real monthly payment with local taxes and fees, refreshed daily.
37 brands and 258 models, each with its own trim ladder, specs and payment math.
A luxury tenant and a mainstream tenant on the same platform, both live and both unlocked.
Rateous figures: myrateous.com and its published brand catalog, September 2026. Platform features: the Spark Noir Creative dealer platform standard, visible on both demonstration stores.
Catalyst IQ sells dealers an automotive website, digital advertising, SEO and AEO, a lead-engagement product and a market-intelligence engine it calls MarketAI, and lists 24 OEM certifications. Spark Noir Creative sells dealers a custom-built store on its own platform with the payment engine, the compliance layer, the portal and the CRM included, and measures the AI-visibility work in public. The table quotes what each company publishes on its own site, so a dealer can check every line.
| What a dealer is buying | Catalyst IQ, as published on catalystiq.com | Spark Noir Creative |
|---|---|---|
| The website | "Capture More Shoppers With a Responsive Automotive Website": mobile-first design, i-VDP and Quick View, dynamic content that updates with inventory | Custom-built per store on the Spark Noir Creative platform, server-rendered with full vehicle data in the HTML, designed for that store rather than themed |
| Out-the-door price on every vehicle | Not described on catalystiq.com | Standard: itemized to the documentation fee on every vehicle page |
| Real monthly payment per shopper, no credit pull | Not described on catalystiq.com | Standard, powered by Rateous, for the shopper's own credit tier, down payment and term |
| Advertising compliance | Not described on catalystiq.com | Default-on: Reg Z terms beside every payment, Reg M on every lease, state doc-fee disclosure, payment math that recomputes exactly |
| SEO and AEO | "AI-powered SEO and AEO strategies designed to elevate visibility", with ongoing audits, competitor tracking and monthly strategy calls | Built into the base site, then measured on a fixed prompt panel and a crawler log through SparkBeacon, with the results published |
| Published measurement | One case study: "over 200% increase" in VDP views for Morgan Auto Group | Case File 01: cited on 1 of 7 AI prompts to 13 of 25 in thirteen days, prompt panel and run dates published |
| Customer portal and deal desk | "Engage": AI-powered lead capture and personalized engagement | Standard: deal room, trade valuation with VIN decode, credit application, appointments, cash, finance and lease desk |
| CRM | Integrates with the dealer's CRM | Included: roles, people timeline, Trade Radar scoring, sales scheduling, calendar invites |
| Pricing model | Custom quote: "software fees per paid advertising channel" and "media costs based on inventory size", no onboarding fees | Quoted per store after a conversation, never from a rate card |
| OEM program certifications | 24 listed, including Mercedes-Benz and Toyota | None claimed. Spark Noir Creative builds outside OEM website programs, which is what lets the store publish the whole number |
| A demo you can drive | Example dealer sites listed | Two fictional stores, open end to end without a login |
Catalyst IQ claims are quoted from catalystiq.com (homepage, Solutions: Website, and Pricing pages) as read on 16 September 2026. Spark Noir Creative claims are the platform standard published in its dealer platform documentation and visible on the two demonstration stores linked above.
Spark Noir Creative also runs the marketing for Mercedes-Benz of Gilbert on the dealer group's own platform: custom design, website management, email marketing and AI-visibility management. That engagement is on the work page, and it is the reason the dealer platform exists. Spark Noir Creative ported the store's public site to its own platform as a private demonstration, corrected the template copy, the stale brand lists and the disclosure gaps it found on the way, and wrote the compliance defaults from that port.
A single rooftop or a dealer group that wants to publish the whole number, own its customer data, and be the store an AI assistant names when a shopper asks where to buy. Spark Noir Creative builds for luxury, mainstream and independent stores in Arizona, Nevada and California.
Spark Noir Creative builds a dealership's website on its own dealer platform, with itemized out-the-door pricing on every vehicle, a real monthly payment per credit tier powered by Rateous, advertising compliance on by default, a customer portal with a deal desk, a CRM with Trade Radar, a service scheduler and trade-in valuation. Two demonstration stores, a Mercedes-Benz store and a Toyota store, are open to drive.
No. Mercedes-Benz of Saguaro Valley and Sunline Toyota are fictional stores Spark Noir Creative built to demonstrate the platform. The names, addresses, phone numbers and staff are invented and the inventory is a demonstration feed. The math, the disclosures and the features are exactly what a real store receives.
Catalyst IQ sells a responsive dealer website, advertising, SEO and AEO, lead engagement and a market-intelligence product, and holds 24 OEM certifications. Spark Noir Creative builds a custom store on its own platform with the payment engine, the compliance layer, the portal and the CRM included, publishes the out-the-door price on every vehicle, and publishes its AI-visibility measurement. Catalyst IQ's site does not describe out-the-door pricing, per-shopper payments or compliance defaults.
Rateous is a car-shopping platform Spark Noir Creative owns. It prices more than 130,000 live vehicles across Arizona and Nevada as a real monthly payment, using the shopper's credit tier, down payment and the exact taxes and fees for where they live, with no credit pull. The same payment engine powers every Spark Noir Creative dealer site.
Spark Noir Creative builds for dealerships in Arizona, Nevada and California, and the payment math is computed per market because taxes and fees are location math. Ask about a specific store when you get in touch.
Tell us the store and the brand, and we will show you what your site would look like with every price out the door.
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