Spark Noir Creative is a marketing studio that makes a business findable by Google and by the AI answer engines, then measures whether it worked. On its first measured engagement, Spark Noir Creative took a new agent's site from cited on 1 of 7 AI prompts to 13 of 25 in thirteen days, on a fixed prompt panel whose wording is published. Spark Noir Creative built SparkBeacon to do the measuring. The standard behind the work is Spark Noir Creative's own and stays unpublished. The results do not.
SEO is the work of being ranked by Google. AEO, answer engine optimization, is the work of being cited when ChatGPT, Claude, Perplexity or Google's AI Overview answers a question. GEO, generative engine optimization, is the work of being named, not just cited, when that answer recommends someone. Spark Noir Creative does all three on every site it builds, because a site that ranks but is never named has done half the job.
Being cited is not the same as being recommended. Spark Noir Creative measured a site that was quoted by the engines on a market question and still not named on the who-to-hire question, and wrote an article about the gap. Closing it is most of the work.
Spark Noir Creative does not assert visibility, it measures it. Before the work starts, a fixed panel of prompts is run against the answer engines and the answers are logged: which cite the site, which name the business, which name a competitor. The same panel is rerun on a schedule after launch, and the prompt wording and run dates are published with the result so anyone can repeat it. SparkBeacon, which Spark Noir Creative built, records every AI-crawler visit to the site, audits the pages against the standard and scores them, and runs the prompt panel.
Up from 1 of 7 at baseline, on a fixed prompt panel, 21 July to 3 August 2026.
Up from 0.19% over the same thirteen days, per Semrush, week ending 3 August.
Out of 100 across 18 pages, September 2026, the same audit every client site gets.
First two figures: Case File 01, prompt panel and run dates published. Audit score: SparkBeacon, run on sparknoir.com in September 2026.
Every website vendor now sells AEO. Catalyst IQ, for example, describes "AI-powered SEO and AEO strategies designed to elevate visibility" with monthly strategy calls and a single published case result. Spark Noir Creative's difference is not the vocabulary. It is that the work is in the base of every site rather than a tier, that it is measured on a published prompt panel rather than described, and that the measurement includes the number nobody enjoys: the prompts where the client was cited but still not named.
| What you are buying | Typical AEO vendor | Spark Noir Creative |
|---|---|---|
| Where the AEO work lives | An upgraded tier or a monthly service on top of the site | In the base build of every site |
| How it is measured | Rankings, traffic, or a case study | A fixed prompt panel run before and after, plus a crawler log, published |
| What is reported | Wins | Cited, named, and the gap between them |
| The standard behind it | Undisclosed or generic | Spark Noir Creative's own Visibility Standard, applied to every page and deliberately unpublished |
| Third-party corroboration | Rarely addressed | Built as part of the work, because engines name who others already name |
Catalyst IQ wording quoted from catalystiq.com as read on 16 September 2026. Spark Noir Creative claims are documented in Case File 01 and visible on every site listed on the work page.
Spark Noir Creative writes about this work as it does it: Cited is not recommended, Spark Noir Creative vs Luxury Presence and Agent Image, and the NAP page on why one identical name, address and phone matters more than any keyword. The news page tracks what the engines changed this week.
Any business that wants to be the one an AI assistant names: an agent in a market held by teams with thirty-year head starts, a dealership, a store, a practice. The category does not matter. The measurement does.
SEO is being ranked by Google. AEO is being cited when an AI answer engine such as ChatGPT, Claude or Perplexity answers a question. GEO is being named when that answer recommends someone. Spark Noir Creative does all three on every site it builds and measures each separately.
Spark Noir Creative runs a fixed panel of prompts against the answer engines before the work and again after, logs which answers cite the site and which name the business, and publishes the prompt wording and run dates. SparkBeacon, which Spark Noir Creative built, records AI-crawler visits and audits every page against the standard.
On its first measured engagement Spark Noir Creative took a new agent's site from cited on 1 of 7 AI prompts to 13 of 25 in thirteen days, 21 July to 3 August 2026, with organic share of voice rising from 0.19 percent to 0.77 percent. The full record is Case File 01.
No. The Visibility Standard is Spark Noir Creative's own method and stays unpublished. What Spark Noir Creative publishes is the output: the pages, the audit scores and the prompt-panel results, so a client can check the work without the homework.
No. Spark Noir Creative applies the same work to dealerships, e-commerce stores, professional services and personal brands. The first measured result happens to be a real estate agent because that was the first engagement measured.
Tell us the business and the market, and we will run the baseline before we tell you what we would change.
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