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Privacy Policy

Spark Noir Creative collects only what a visitor chooses to send and what the site needs to run and to be measured: no advertising cookies, no selling of personal information, and no sharing of it for ads. This page says exactly what that is, who handles it, and how to have it deleted.

Spark Noir Creative · Effective October 27, 2026

1. Who this covers
2. What you send
3. What the site records on its own
4. How the site is measured
5. How it is used
6. Who handles it
7. How long it is kept
8. Your choices and rights
9. Security
10. Children
11. Changes to this policy
12. Contact

Who this covers

This policy covers sparknoir.com and the people who visit it or contact Spark Noir Creative through it. Spark Noir Creative is a marketing studio for real estate professionals, operated by Spark Noir Creative LLC, an Arizona limited liability company, which is the business responsible for the information described here. Questions go to hello@sparknoir.com.

It does not cover the websites Spark Noir Creative builds for clients, which are governed by each client's own policy, or the SparkSites, SparkCore and ClozeEZ products once you sign up for them, which have their own terms.

What you send

Spark Noir Creative receives personal information from a visitor only when the visitor sends it:

• The contact form. Your email address, and your name and message if you give them. The form is emailed to the Spark Noir Creative inbox. It also carries a random reference number and the pages you read on this visit, described under How the site is measured.
• The Concierge. The chat assistant on each page. What you type is sent, with the page you are on, to Spark Noir Creative's server and on to Anthropic, whose Claude model writes the reply. If you choose to give your name, email and business so that someone can follow up, those details and a short summary of what you asked for are emailed to the Spark Noir Creative inbox. The conversation itself is not saved by Spark Noir Creative.
• Email. Anything you send to hello@sparknoir.com or another Spark Noir Creative address.

Please do not send passwords, payment card numbers, or anything about a third party that they would not expect you to share.

What the site records on its own

• Server and security logs. Like any website, the host records requests, which include your IP address, browser type, the page asked for and the time. The form's spam check holds your IP address in memory for about fifteen minutes to limit repeat submissions, and a submission caught as spam is written to the log instead of being delivered.
• Page views. Which pages are viewed, where the visit came from (for example a search engine, an AI assistant, or another site), and which stage of the site each page belongs to. See the next section.
• Your browser's own storage. Your light or dark theme choice is kept in your browser's localStorage. The Concierge conversation, and the path of the current visit, are kept in sessionStorage for that tab only and disappear when the tab closes.

How the site is measured

Spark Noir Creative measures the site to learn which pages help people and which are ignored. It does not use advertising cookies, does not build advertising profiles, and does not run remarketing tags from Google, Meta or anyone else on this site.

• Graphite. Every page loads a small analytics tag from Graphite by The Autograph. It records the page view, the referring site, and the page's place in the site, and keeps a small first party record in your browser so it can count how many visits came before an inquiry. It is not used for advertising. When you send the contact form, it adds a random reference number and the list of pages you read on this visit, so the inquiry email shows how you found Spark Noir Creative. Once the email is delivered, only that reference number and the time are sent back to Graphite, never your name, email or message.
• Google Analytics. When Google Analytics 4 is switched on for the site, it runs without cookies by default, so Google receives anonymous page and event pings that cannot be tied from one visit to the next. Advertising storage and ad personalization stay off. If Spark Noir Creative later turns on the first party analytics cookie to count returning visitors, this policy will say so first, and a Global Privacy Control or Do Not Track signal from your browser keeps it off for you. Your form details and visit path are never sent to Google.
• Fonts. The typefaces load from Google Fonts, so your browser asks Google's servers for them and Google sees your IP address in that request.

How it is used

Spark Noir Creative uses this information to answer your inquiry, to have a conversation about working together, to keep the forms free of spam and abuse, to understand which pages are useful, and to meet legal obligations. Spark Noir Creative does not sell personal information, does not share it for cross-context behavioral advertising, and does not add you to a mailing list because you sent the form. If you become a client, the information you share in that work is governed by your agreement with Spark Noir Creative.

Who handles it

Spark Noir Creative uses a small number of service providers to run the site. Each receives only what its job needs:

• Vercel, which hosts the site and runs the form and Concierge servers, and keeps their logs.
• Resend, which delivers the form and Concierge emails.
• Google, which provides the Gmail inbox those emails arrive in, Google Fonts, and Google Analytics when it is on.
• Anthropic, which writes the Concierge replies from what you type, under its commercial API terms.
• Graphite by The Autograph, which provides the page analytics and lead reference described above.

Spark Noir Creative may also disclose information when the law requires it, to protect the rights or safety of people or of the business, or to a successor if the business is sold or reorganized, in which case this policy continues to apply to it.

How long it is kept

Inquiry and Concierge emails are kept for as long as they are useful for the conversation they started and for ordinary business records, and are deleted on request unless the law requires otherwise. Server logs are kept for the short period the host retains them. Analytics data is kept in aggregate. Anything in your browser's storage stays there until you clear it or, for sessionStorage, until you close the tab.

Your choices and rights

• Ask what Spark Noir Creative has, or have it corrected or deleted. Email hello@sparknoir.com with the address you used. Spark Noir Creative will answer within 30 days and may need to confirm the request came from you.
• Opt out of analytics. Turn on Global Privacy Control or Do Not Track in your browser, or block third party scripts; the site works the same without them.
• Stop hearing from Spark Noir Creative. Reply to any email and say so.

Depending on where you live, laws such as the California Consumer Privacy Act or the UK and EU GDPR may give you further rights, including the right to know, to delete, to correct, to object, and to complain to a regulator. Spark Noir Creative honors these requests from anyone, wherever they live, and will not treat you differently for making one.

Security

The site is served only over HTTPS, the form and Concierge emails are sent over encrypted connections, and access to the inbox and the hosting account is limited to the people who need it. No system is perfectly secure, so Spark Noir Creative asks that you not send anything through the site that you would not send by ordinary email.

Children

sparknoir.com is for business owners and professionals. It is not directed to children under 13, and Spark Noir Creative does not knowingly collect information from them. A parent who believes a child has sent information can email hello@sparknoir.com to have it deleted.

Changes to this policy

When what the site collects changes, Spark Noir Creative updates this page first and changes the effective date at the top. A material change, such as turning on a cookie, will be described here before it takes effect.

Contact

Email hello@sparknoir.com and put "Privacy" in the subject line, or write to Spark Noir Creative LLC, PO Box 4604, Scottsdale, AZ 85261.